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The Tony Stewart/ SHR Web Presence

Posted by Amy in General

This is a post that have been mulling over in my head for quite some time. The idea was sparked last year actually by a NASCAR INSIDERS post about driver websites and I was going to write about this then- but then Tony announced he would be leaving JGR at the end last season so I decided that I would wait until SHR got their feet under them so to speak- because I am sure one of the last things on their mind is their presence on the web when you have to worry about building a whole team.

Tony Stewart has more “official” sites than you can shake a stick at between the official Tony Stewart site, the major sponsor sites and the SHR site, oh and let’s not forget the TSR site.  I am just going to take on those five sites. First off, I have to start by telling you I have very little design experience when it comes to websites.  This lovely site here? Set up and hosted for me by Pete with layout designed by Karah.  I am going at these pages from a fan point of view. A “usablity” point of view.

Let’s start with the main site: tonystewart.com.  This site serves as the portal to all things Tony Stewart.  I don’t know if you were familiar with this site last season when it was orange and black color scheme- but it looked actually alot like tonystewartracing.com(the official site of his open wheel race teams) does -it was a more simplistic page but it got the job done. This new TonyStewart.Com site is functional and “pretty”.  I hated the orange and black because everything was so muted.  I have to say that the red/black theme this season is much more eye catching and I don’t know if its the colors or the photos they are using but everything on this website seems much more crisp and clean than the old orange/black version.  I absolutely love the animated red smoke that floats through the main banner on the homepage area where the pictures rotate.  I also really like how the pictures on the banner on the child pages are mostly black and white with only a car or Tony being color.  They did this with the old color scheme but it didn’t work as well for me as it does here. I find the navigation on this site pretty straight forward.  It even displays the points and the last race results right there on the front page now which I like. Everything is up and working on this site now- except for some bizarre reason I can’t get the videos to play under multimedia. But I can really live without that for right now because they are just the old spice commercials and a link to the Tony Stewart: Off Track video series.  Content wise it has pretty much what you would expect: driver bio, pictures, store, fan club (now called The Smoke Pit this area as of this posting is still under construction for the most part), Sponsor information etc. Overall I really liked the redesign of this site- its much more aestetically pleasing and has a sleeker, cleaner feel.  I think there needs to be an area on the front page though that lists TV appearances and such…I totally missed Tony on Trackside a couple weeks ago- but if it had been listed on the page somewhere I wouldn’t have.

Next let’s move on to StewartHaasRacing.com. This is the website for everything Stewart-Haas related. I waited for a long time for this page to come to fruition and it was worth the wait. This page has a very garage-ish feel but I love it. I blame it completely on my LOVE of the Stewart-Haas Racing logo-it has a classic car feel to it. I LOVE that logo. This page features bios on both Tony and his teammate Ryan as well as info on the crews for both the 14 and the 39 cars.  Both teams publish team press releases at this site as well as random news.  The coolest part about this site is the VIP Garage, which functions much like a social networking site. Users have their own page (see mine). By logging in fans have access to message boards and exclusive content such as wallpapers, galleries and videos. There is also a points system based on logins and points and random giveaways dependent on the level of points you have. My only complaint about this site? Is the damn music it starts up with. Its kind of loud. I know you can shut it off but it never stays that way.

Unlike the NascarInsiders article about driver pages I am going to delve into the sponsor websites. One of Tony’s two primary sponsor sites is OfficeDepotRacing.com. It is has nice pretty much the same bio information you can find at tonystewart.com.  My major complaint is that this page is very dialup unfriendly- its really graphic intensive and video intensive.  I know I am still living in the dark ages…but I also know that I am not the only one here in the cave.  However I LOVE the “Ask Tony” portion of this site. The old home depot site also had this and it was always fun. However- officedepotracing.com has some of the answers in video format and some in “written”. That is probably one of my favorite features.

Old Spice is Tony’s other primary sponsor and the OldSpiceRacing.com site is probably the newest of all the sites listed. It is also the most hilarious. While I have made no bones about the fact that I think that Tony’s Old Spice Commerical is really kinda dumb (still not sure what being Russian has to do with anything). I love Tony’s bio on this site because its completely slapstick. Here is a brief excerpt: Tony Stewart is a racer’s racer. If a greyhound, a fighter pilot and a chainsaw sculptor were somehow genetically welded together, reengineered with gasoline and cloned to form a half-carburetor, half-human racing man/machine, Tony would be that man/machine. Tony Stewart was born to race. In other words, if when Tony Stewart was born the doctor told him racing hadn’t been invented yet, he would crawl to the library, teach himself how to read and begin studying how to cryogenically freeze himself long enough for racing to be invented. In 2005, during a race, Tony Stewart got tired and, while taking a nap in the backseat, passed eight cars to clinch the NASCAR Sprint Cup Series championship. This site is HILARIOUS. It could rehash old info located on all the other sites but it comes up with a unique way to advertise Tony and Old Spice. (Speaking of which they have a hilarious new contest called Swaggerize Your Wallet- for information go here).

These are just the main “official” sites for Tony and Stewart-Haas Racing.  There is also a facebook presence for Stewart-Haas Racing as well as for teammate Ryan Newman – which I think is awesome. Tony (or his PR handlers more likely) also has a Infield Parking page as does Ryan Newman.

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