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Honoring The King at the STP 400

Posted by Amy in General | NASCAR

Richard Petty, simply known as The King to most NASCAR fans, will be honored at the STP 400 this weekend at Kansas Speedway.  This year is the 40th anniversary of the partnership between STP and Richard Petty.  The number 43 car will be running the iconic paint scheme this weekend.

To honor the King will be honored will be by a $43,000 donation to The Victory Junction Gang Camp by STP’s parent company Armored AutoGroup.  As many fans know- The Victory Junction Gang Camp was created in honor of Richard Petty’s grandson, Adam Petty who died in a racing accident.  I have talked about Victory Junction lots- it’s a wonderful children’s summer camp that serves more than 2,500 campers each year, between the ages of six and16 years old with 24 chronic medical conditions and serious illnesses, in Randleman, NC for a week of non-stop, full-throttle fun.

After the race in Kansas,STP in conjunction with Victory Junction and Richard Petty Motorsports, will auction
off Aric Almirola’s race-worn firesuit signed by both Almirola and Petty. The car Aric will be driving will bear the classic Petty Blue/STP Red paint scheme that Richard made famous.  All proceeds from this one-of-a-kind firesuit will benefit Victory Junction. Fans can visit http://myworld.ebay.com/victoryjunction to bid on the firesuit – a one of a kind item that will be a great addition to the collection of any race fan.
next week.

Also, in honor of Richard Petty, STP is providing race-day tickets to Fort Riley and Fort Leavenworth service members, allowing them to take in all the racing action this weekend at Kansas Speedway as a thank you for their service!

Also watch for a new commerical campaign staring none other than Richard Petty himself.  Entitled Left Lane Club, the STP campaign will start this weekend on FOX and will also air throughout the summer.  So keep an eye open for that. And congratulations Richard Petty and STP on 40 years!

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