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Dale Earnhardt Jr’s #88 KBB Chevy rolls through the tech inspection at Sonoma Raceway June 2014 (Photo Credit: Amy K. Marbach)

If you drive a car you have probably heard of Kelley Blue Book. It’s THE resource when it comes to car valuations. It’s were the term “blue book value” comes from- consulting the paper book (back in the day) and now electronic book to find out exactly what price range a car can be valued at based on make, model, miles and condition but also including things like specific features.

Kelley Blue Book is one of Dale Earnhardt Jr’s sponsors and the pair want to empower all car buyers to be knowledgeable and in control of their car buying experience.  There is a big KBB Fan Zone set up down at the race in Atlanta- be sure to stop by and play some fun games and perhaps win a $50 gas card or even a trip to the All-Star Race in Charlotte (May 16h 2015).  Fear not if you are not at the race in Atlanta this weekend- there is an online sweepstakes too! The #KBBEffect sweeps starts Feb. 27th, 2015 and runs through March 30, 2015 for us fans and car buyer and to enter is easy: Fans tweet a picture of your vehicle with the hashtag (#KBBEffect) for a chance to win all kinds of prizes that range from autographed hats and diecasts to the grand prize: Two pairs of tickets to the fall race at Talladega (October 25th, 2015) including hospitality suite access.  Entries will be incorporated into a gallery where users can interact with Kelley Blue Book in an all-new engaging way.

And now for my #KBBEffect story: (more…)