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First thing I wanted to share about the Kansas race is this picture of Richard Petty (and driver Aric Almirola) being honored by STP at Kansas Speedway since I wrote about the event here:

STP donates $43,000 to Victory Junction to celebrate their 40th Anniversary with “The King” at Kansas Speedway on Friday, April 20. STP Senior Brand Manager, Jamie Kistner (right), presents the $43,000 check to Richard Petty (center), Aric Almirola, driver of the No. 43 STP Ford Fusion (second from right), and Victory Junction Camper Ambassadors (Photo Credit: CIA Stock Photo)

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Richard Petty, simply known as The King to most NASCAR fans, will be honored at the STP 400 this weekend at Kansas Speedway.  This year is the 40th anniversary of the partnership between STP and Richard Petty.  The number 43 car will be running the iconic paint scheme this weekend.

To honor the King will be honored will be by a $43,000 donation to The Victory Junction Gang Camp by STP’s parent company Armored AutoGroup.  As many fans know- The Victory Junction Gang Camp was created in honor of Richard Petty’s grandson, Adam Petty who died in a racing accident.  I have talked about Victory Junction lots- it’s a wonderful children’s summer camp that serves more than 2,500 campers each year, between the ages of six and16 years old with 24 chronic medical conditions and serious illnesses, in Randleman, NC for a week of non-stop, full-throttle fun.

After the race in Kansas,STP in conjunction with Victory Junction and Richard Petty Motorsports, will auction
off Aric Almirola’s race-worn firesuit signed by both Almirola and Petty. The car Aric will be driving will bear the classic Petty Blue/STP Red paint scheme that Richard made famous.  All proceeds from this one-of-a-kind firesuit will benefit Victory Junction. Fans can visit http://myworld.ebay.com/victoryjunction to bid on the firesuit – a one of a kind item that will be a great addition to the collection of any race fan.
next week.

Also, in honor of Richard Petty, STP is providing race-day tickets to Fort Riley and Fort Leavenworth service members, allowing them to take in all the racing action this weekend at Kansas Speedway as a thank you for their service!

Also watch for a new commerical campaign staring none other than Richard Petty himself.  Entitled Left Lane Club, the STP campaign will start this weekend on FOX and will also air throughout the summer.  So keep an eye open for that. And congratulations Richard Petty and STP on 40 years!

Most NASCAR fans are familiar with the iconic (STP Dayglo) red and (Petty) blue paint scheme that adorned the number 43 car for years and years.  I didn’t know this but STP signed their first deal with Richard Petty in 1972 and are celebrating their 40th Anniversary with “The King” this season.  I know that there are certain drivers that when you think of them you think of their sponsors. Petty’s STP is one of the first.  (I also think Dupont=Jeff Gordon, and Tide=Darrell Waltrip/Ricky Rudd and Lowes=Jimmie Johnson).

Anyway, because of this landmark anniversary, STP will be back as the title sponsor on the No. 43 Ford Fusion for the second consecutive year during the STP 400 at Kansas Speedway. (Sidenote: It’s funny but when I type out STP my brain thinks Stone Temple Pilots- which then in turn makes me think of their song Vasoline…which then I try to sing to myself in my head but then it gets confused with the lyrics to Metallica’s Fuel which is a weird mashup of songs and then well  the point is my brain is being a bad naughty brain and I have digressed passed the point of you even caring)  and will be piloted by new Richard Petty Motorsports driver, Aric Almirola.

“When I signed with Richard Petty Motorsports for the 2012 season I was honored to be driving for a legend of our sport,” said Almirola. “Being able to sit in the driver’s seat of the No. 43 STP car with an iconic paint scheme, just like ‘The King’ himself did, is the icing on the cake and it would be amazing to drive it to Victory Lane on April 22.”

I know that I will keep my eyes open on April 22nd for the 40th Anniversary paint scheme.  I hope you will too.  It will be like watching history circle the track in Kansas!