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Richard Petty, simply known as The King to most NASCAR fans, will be honored at the STP 400 this weekend at Kansas Speedway.  This year is the 40th anniversary of the partnership between STP and Richard Petty.  The number 43 car will be running the iconic paint scheme this weekend.

To honor the King will be honored will be by a $43,000 donation to The Victory Junction Gang Camp by STP’s parent company Armored AutoGroup.  As many fans know- The Victory Junction Gang Camp was created in honor of Richard Petty’s grandson, Adam Petty who died in a racing accident.  I have talked about Victory Junction lots- it’s a wonderful children’s summer camp that serves more than 2,500 campers each year, between the ages of six and16 years old with 24 chronic medical conditions and serious illnesses, in Randleman, NC for a week of non-stop, full-throttle fun.

After the race in Kansas,STP in conjunction with Victory Junction and Richard Petty Motorsports, will auction
off Aric Almirola’s race-worn firesuit signed by both Almirola and Petty. The car Aric will be driving will bear the classic Petty Blue/STP Red paint scheme that Richard made famous.  All proceeds from this one-of-a-kind firesuit will benefit Victory Junction. Fans can visit http://myworld.ebay.com/victoryjunction to bid on the firesuit – a one of a kind item that will be a great addition to the collection of any race fan.
next week.

Also, in honor of Richard Petty, STP is providing race-day tickets to Fort Riley and Fort Leavenworth service members, allowing them to take in all the racing action this weekend at Kansas Speedway as a thank you for their service!

Also watch for a new commerical campaign staring none other than Richard Petty himself.  Entitled Left Lane Club, the STP campaign will start this weekend on FOX and will also air throughout the summer.  So keep an eye open for that. And congratulations Richard Petty and STP on 40 years!

When most NASCAR fans think of STP one thing comes to mind- Richard Petty and the classic blue and red petty paint scheme on the 43.  It is arguably one of the most iconic and longstanding sponsorship relationships in NASCAR. And Richard Petty’s 200 wins in this paint scheme didn’t hurt that relationship.

This year Richard Petty Motorsports driver AJ Allmendinger will sit behind the wheel of the 43 STP Sponsored Ford Fusion carrying a modern replica of the 1972 paint scheme featuring the original Petty Blue and STP Day-Glo Red colors but he won’t be running it at just any race. He will be piloting the STP Ford Fusion at STP 400 to be run at Kansas Speedway on June 5th.

Other racing endeavors of STP include:

  • Primary sponsor of two-time NHRA Full Throttle Nitro Funny Car Champion Tony Pedregon for three races (Las Vegas, Houston and Infineon) and an associate sponsorship for the balance of the season.
  • Multi-year track sponsorships with a number of ISC properties including Daytona, Talladega, Richmond, Darlington, Michigan, Chicagoland and Kansas.
  • Multi-year track sponsorship of Infineon Raceway and title sponsor of Wednesday Night Drags and Bracket Drags.
  • Continued sponsorship of Tony Stewart Racing and four-time World of Outlaws Champion Donny Schatz and the World of Outlaws Series.

A whole new generation will be exposed to the iconic status STP has in not just NASCAR but in other racing series as well.