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Richard Petty, simply known as The King to most NASCAR fans, will be honored at the STP 400 this weekend at Kansas Speedway.  This year is the 40th anniversary of the partnership between STP and Richard Petty.  The number 43 car will be running the iconic paint scheme this weekend.

To honor the King will be honored will be by a $43,000 donation to The Victory Junction Gang Camp by STP’s parent company Armored AutoGroup.  As many fans know- The Victory Junction Gang Camp was created in honor of Richard Petty’s grandson, Adam Petty who died in a racing accident.  I have talked about Victory Junction lots- it’s a wonderful children’s summer camp that serves more than 2,500 campers each year, between the ages of six and16 years old with 24 chronic medical conditions and serious illnesses, in Randleman, NC for a week of non-stop, full-throttle fun.

After the race in Kansas,STP in conjunction with Victory Junction and Richard Petty Motorsports, will auction
off Aric Almirola’s race-worn firesuit signed by both Almirola and Petty. The car Aric will be driving will bear the classic Petty Blue/STP Red paint scheme that Richard made famous.  All proceeds from this one-of-a-kind firesuit will benefit Victory Junction. Fans can visit http://myworld.ebay.com/victoryjunction to bid on the firesuit – a one of a kind item that will be a great addition to the collection of any race fan.
next week.

Also, in honor of Richard Petty, STP is providing race-day tickets to Fort Riley and Fort Leavenworth service members, allowing them to take in all the racing action this weekend at Kansas Speedway as a thank you for their service!

Also watch for a new commerical campaign staring none other than Richard Petty himself.  Entitled Left Lane Club, the STP campaign will start this weekend on FOX and will also air throughout the summer.  So keep an eye open for that. And congratulations Richard Petty and STP on 40 years!

Back in April I mentioned a fundraising promotion taking place at Kangaroo Express convenience stores throughout Virgina, North Carolina and South Carolina. Customers could donate $1.00 to Victory Junction Gang camp to help offset the cost of sending campers to Victory Junction Gang Camp and Coca-Cola would give donors a coupon towards their next Coke.  Well at the Coca-Cola 600 on Sunday,  Kangaroo Express and Coca-Cola was able to present Victory Junction Gang Camp with a check for $634,000 as a result of all the fundraising efforts.  That means 250 campers will be able to attend the camp this summer. That is an awesome fundraising effort!

Check Presentation

Kangaroo Express presents the Victory Junction Gang Camp with $634,000 donation thanks to customers. (photo credit: Kangaroo Express)

I have talked here about the Victory Junction Gang Camp before- but I haven’t mentioned them in awhile and when a press release came to my attention I couldn’t NOT bring them up again. For those who have not heard of VJGC- it is a year-round camping environment for children ages six to 16 with chronic medical conditions or serious illnesses. Founded by Kyle and Pattie Petty in honor of their son Adam, Victory Junction’s mission is to provide life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment.

Kyle Petty with Campers at Victory Junction

Kyle Petty with Campers at Victory Junction Gang Camp

It currently costs $2500 to send a camper to VJGC for a week. Victory Junction relies solely on contributions and donations from individuals and corporations so that campers do not have to pay ANYTHING to attend camp.

Darius Rucker performs for Campers at Victory Junction.

Darius Rucker performs for Campers at Victory Junction.

From now until May 6th  if you donate a dollar to VJGC at Kangaroo Express in one of their more than 700 locations in North Carolina, South Carolina and Virgina you will also get a 50 cent coupon good for your purchase of any 20 or 24 oz Coca-cola product.  In the second week of this campaign they have already raised $200,000 to go towards making VJCG free for campers.  So stop into your local Kangaroo Express and donate a dollar to help VJGC and campers everywhere!

If you aren’t near a Kangaroo Express, there are so many other ways you can help the VJGC including monetary and gift card donations, camp supplies, and even by making stuffed friends for the campers to take home with them.  For more information on other ways you can help VJGC check out their donation page and feel your heart race.

Starting today, through midnight (ET) on March 17th, NASCAR fans have the chance to help pick the paint scheme of two special cars that will be showcased in the pre-race show for the Goody’s Fast Relief 500 run on April 3rd, 2011.

As part of the Pick A Powder campaign rivalry between Richard Petty (representing Goody’s and The Victory Junction Gang) and Trace Adkins (representing BC and The Wounded Warriors Project),  two sets of cars (two cars for the Victory Junction Gang Camp and two for Wounded Warriors Project) were designed by representatives chosen by the charities with the help of accomplished NASCAR artist Sam Bass.

The Victory Junction Gang Camp cars were created by Eleanor Bolton, a Victory Junction Gang camper and second grader from Davidson, North Carolina. She is eight years of age and has a medical condition called Spinal Muscular Atrophy, a motor neuron disease that affects the voluntary muscles that are used for activities such as crawling, walking, head and neck control, and swallowing. These are her designs:

Victory Junction Car- Peace Beast

Victory Junction Car- Hearty Party

The Wounded Warrior Project cars were created by Cory Collins who was wounded 27 days into his first tour of duty in Iraq in 2005 when the truck he was in ran over a 500 lb IED.  Collins was the only survivor in his truck.  He spent five years going through surgeries and treatments trying to mend 30 broken or shattered bones, he ended up having to have his leg amputated  in 2010.  Within 34 days, Collins was walking again with the assistance of a prosthetic leg. These are his designs:

Wounded Warriors Car- Recon

Wounded Warriors Car- Ghost

NASCAR fans can vote for their favorite paint scheme for each car by going to either the facebook page for Goody’s or the Facebook Page for BC. Like the page and click on the PICK A PAINT SCHEME link. You can then vote for one of the Victory Junction Paint schemes and one of the Wounded Warriors paint schemes.

You will then get to check out which cars won on the pre-race show at Martinsville Speedway on April 3rd.

Fans who live in areas where Goody’s and BC Powders are sold (they aren’t sold here on the west coast), fans have yet another way to support both charities. Adkins and Wounded Warrior Project are currently featured on specially-marked boxes of BC, and Petty and Victory Junction on select boxes of Goody’s. With each purchase made until March 31 of the BC and Goody’s specially-marked boxes, fans will help to give back to the organization affiliated with each brand.